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AADO Changes its Name to Union of American Eye Care Providers

AADO Hires Washington D.C. Anti-Trust Attorney David Balto, Esq.

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AADO Marketing Campaign to Begin




Our Leadership Team

Ultimately, behind the success of every organization, is a team of competent and dedicated individuals that make it all work.


The American Association of Doctors of Optometry (AADO) has been developed and is initially being run by its founder and Executive Director, Craig S Steinberg, O.D., J.D.

It is important to understand that the AADO is designed from the ground up as an entirely independent organization that is not connected in any way with any other organization, either inside or outside of optometry.1 This independence is a critical feature of the AADO as it helps avoid any suggestion of a "conspiracy" with other organizations that, under anti-trust law, requires two or more actors acting in concert. Moreover, the AADO does not compete with or oppose the views or activities of any other optometric or eye care organization, and its activities are entirely non-political. The AADO exist solely to act as an independent entity working to improve the ability of independent eye care providers and related entities to provide quality care to their patients, create and maintain a healthy competitive environment for the benefit of eye care consumers across the Country by eliminating 3rd party and vision care plan imposed anti-competitive rules and regulations, and serve the needs of optometrists that either are not being met or can not be met by any other entity or in any other way.


The AADO is a California non-profit mutual benefit corporation. It is an IRS tax-exempt 501(c)(6) organization, and all membership fees and donations may be tax deductible. The Union of American Eye Care Providers is a fictitious business name (dba) of the AADO. Overseeing all AADO policy decisions are its Executive Director, with the guidence and advice of is its Chairman and its Board of Trustees.

The day-to-day operations of the AADO are overseen by its Executive Director, who is an employee of the organization. Members of the Board of Trustees may receive a small stipend for participating as a Trustee. Committee members are volunteers, though they may be compensated for any expenses incurred on behalf of the AADO (such as travel, shipping, etc.). 


The Board of Trustees is only now being established, and the committees not yet fully formed. Currently, joining Dr. Steinberg on the Board as Trustees are Art Epstein, O.D., F.A.A.O.Edward Melman, O.D., and most recently, David H. Hettler, O.D. If you are interested in volunteering for a position please email the AADO at This email address is being protected from spambots. You need JavaScript enabled to view it. and describe what you're interested in and your qualifications.


1 The AADO contemplates that it may receive financial support in the form of donations from various commercial entities within the optometric community, but its model does not require or assume that it will.